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A new one-day roadshow in Somerset for trade buyers of food, drink, equipment, and services.

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Register to visit Apply for a stand
  • Welcome
  • Visiting
    • Register to visit
    • Why visit
    • How to visit
  • Exhibiting
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    • Show Partners
    • Show video
  • News
  • Contact us
    • Register to visit
    • Book your stand
    • Get in touch

How Fleming Howden grew their South West business through the Source Roadshow

July 21, 2026

For suppliers looking to grow sales in the South West and Cornwall, there’s no better endorsement than hearing from businesses already doing it. Fleming Howden, part of AB Mauri UK & Ireland, have exhibited at Hale Events’ trade shows for several years – and say the results have helped drive growth, connect with new buyers and strengthen their routes to market across the region.

Fleming Howden, part of AB Mauri UK & Ireland, are suppliers of bakery ingredients, mixes and improvers to bakeries and food manufacturers across the UK. They have been a regular exhibitor at Hale Events’ trade shows throughout the South West, including the Source Roadshow, the Source trade show, and Expowest Cornwall.

The results have spoken for themselves.

“We have supported all of the Hale Events trade shows in the South West over the past couple of years. The events have been an excellent driver of growth in the region, connecting us with buyers we simply don’t meet at other national trade shows.”

“Beyond the events themselves, Hale Events have also been instrumental in introducing us to key wholesalers in the region, helping us secure effective volume sales and establish the strongest routes to market.”

“The Hale team are also incredibly helpful when booking and setting up shows, nothing is too much trouble!!”
Carl Vitty – General Manager, Fleming Howden & Site Director, Romix, AB Mauri UK & Ireland.

For exhibitors looking to grow sales in the South West, the value of regional trade shows goes far beyond the two days on the stand. It’s about meeting decision-makers, building relationships with buyers and wholesalers, and creating routes to market that deliver long-term business.

If you’d like to put your products in front of thousands of foodservice, hospitality, retail and catering buyers, and tap into our specialist regional knowledge, we’d love to talk to you.

Book your stand today and discover why companies like Fleming Howden continue to invest in our shows year after year!

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Opening times
Wednesday 24 February 9:30am - 4:30pm
Bath & West Showground,
Shepton Mallet, BA4 6QN
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Hale Events Ltd
Premier House, Old Church Road,
Axbridge, Somerset BS26 2BQ.
Telephone: 01934 733433
Email: [email protected]

Other shows organised by Hale Events

  • Welcome
  • Visiting
    • Register to visit
    • Why visit
    • How to visit
  • Exhibiting
  • Show features
    • Show Partners
    • Show video
  • News
  • Contact us
    • Register to visit
    • Book your stand
    • Get in touch