See what the Source Roadshow is like!
Ever wondered what the Source Roadshow is like?
Check out our new show video to find out!
News
How Fleming Howden grew their South West business through the Source Roadshow
For suppliers looking to grow sales in the South West and Cornwall, there’s no better endorsement than hearing from businesses already doing it. Fleming Howden, part of AB Mauri UK & Ireland, have exhibited at Hale Events’ trade shows for several years – and say the results have helped drive growth, connect with new buyers and strengthen their routes to market across the region.
The Source Roadshow supports emerging trade businesses with special show discounts
Our Newcomers rate is a lower-cost way to take your first step into B2B, launch into wholesale, and open new accounts with hospitality, retail, and foodservice buyers – with plenty of support from our team along the way.
Strong early momentum builds for Source Roadshow 2027
The Source Roadshow is already showing strong momentum for 2027, with a number of leading foodservice suppliers and Somerset-based businesses confirming their return to the one-day trade event at the Bath & West Showground.
Source Roadshow makes successful debut at Bath & West Showground
The first Source Roadshow brought together Somerset’s food, drink, retail, and hospitality sectors, attracting over 140 exhibitors and trade buyers representing hundreds of hospitality, catering, and retail businesses.
🎉 The Source Roadshow opens tomorrow!
Just a quick reminder that our NEW Source Roadshow launches at 9.30am tomorrow, at the Bath & West Showground, Shepton Mallet. Register now and we’ll see you there!
We look forward to seeing you next week
The countdown has begun…just one week until The Source Roadshow opens its doors, bringing together the best of Somerset and South West food, drink, and hospitality suppliers – everything your business needs for the year ahead.
Marco Pierre White to headline Four Seasons Fruiterers stand at the new Source Roadshow
The new Source Roadshow at the Bath & West Showgrounds on the 25th of February is set to make a powerful impression, and one of its standout attractions promises to be Four Seasons Fruiterers on Stand B1.
Join us at The Source Roadshow next month!
Our new show is now only weeks away! When The Source Roadshow launches at the Bath & West Showground on Wednesday 25th February, you’ll find plenty of great South West food and drink – but that’s only the starting point.
Somerset Businesses: Two Major Events, One Big Opportunity at Bath & West Showground
Wednesday 25th February 2026 is set to be a big day for Somerset’s business community, as two events take place alongside each other at the Bath & West Showground.
🌟 Somerset’s New Trade Show – Register For Free Trade Entry Now!
🎟 Registration is now open and it’s FREE for trade buyers! Secure your place today and be part of the South West’s most exciting sourcing opportunity.
Source Roadshow serves up Somerset’s finest food & drink in 2026 – trade buyers invited
The South West’s biggest food, drink and hospitality trade show is coming to the Bath & West Showground on Wednesday 25th February 2026, and some of Somerset’s most iconic producers are already confirmed.
