A one-day roadshow in Somerset for trade buyers of food, drink, equipment, and services.
After its successful debut in 2026, the Source Roadshow is back on Wednesday 24th February 2027 at the Bath & West Showground, Shepton Mallet. Join us for one day of food, drink and business with suppliers from across Somerset and the South West.
Businesses across the South West are being invited to discover new products, meet suppliers and gain fresh inspiration as free registration opens for three leading trade events serving the food, drink, hospitality, catering, foodservice, retail and tourism sectors.
Finding new customers can be time-consuming! At the Source Roadshow, in a single day, you can meet buyers from hospitality, retail, foodservice and tourism sectors across Somerset and the surrounding counties – all looking for new products, suppliers and ideas.
Ever wondered what the Source Roadshow is like?
Check out our new show video to find out!
For suppliers looking to grow sales in the South West and Cornwall, there’s no better endorsement than hearing from businesses already doing it. Fleming Howden, part of AB Mauri UK & Ireland, have exhibited at Hale Events’ trade shows for several years – and say the results have helped drive growth, connect with new buyers and strengthen their routes to market across the region.
Our Newcomers rate is a lower-cost way to take your first step into B2B, launch into wholesale, and open new accounts with hospitality, retail, and foodservice buyers – with plenty of support from our team along the way.
The Source Roadshow is already showing strong momentum for 2027, with a number of leading foodservice suppliers and Somerset-based businesses confirming their return to the one-day trade event at the Bath & West Showground.
The first Source Roadshow brought together Somerset’s food, drink, retail, and hospitality sectors, attracting over 140 exhibitors and trade buyers representing hundreds of hospitality, catering, and retail businesses.
Just a quick reminder that our NEW Source Roadshow launches at 9.30am tomorrow, at the Bath & West Showground, Shepton Mallet. Register now and we’ll see you there!
The countdown has begun…just one week until The Source Roadshow opens its doors, bringing together the best of Somerset and South West food, drink, and hospitality suppliers – everything your business needs for the year ahead.
The new Source Roadshow at the Bath & West Showgrounds on the 25th of February is set to make a powerful impression, and one of its standout attractions promises to be Four Seasons Fruiterers on Stand B1.
Our new show is now only weeks away! When The Source Roadshow launches at the Bath & West Showground on Wednesday 25th February, you’ll find plenty of great South West food and drink – but that’s only the starting point.
