Exhibiting at the Source Roadshow

The Source Roadshow is the perfect show for anyone involved in the food & drink sector, showcasing a range of artisan food & drink, foodservice, essential goods and services.

It’s your chance to showcase your products and services to decision makers from:

• Food service and hospitality; caterers, cafés, guest houses, hotels and restaurants to holiday parks, takeaways and pubs.
• Retail outlets; delicatessens to farm shops and grocers, supermarkets to tourist attractions and independent stores.
• The public sector; from institutes such as schools, colleges and hospitals.

Our targeted marketing campaign promotes your business to thousands of relevant buyers across the region. We promote the show through direct mail, email, online & social media campaigns, advertising in key trade publications, local and national press coverage, telephone calls to buyers and face-to-face promotion at many UK events. The result is a well-established trade event that delivers strong buyer attendance, valuable and real commercial opportunities.

Our team works closely with exhibitors from the moment you book your stand through to the opening of the show. Whether you’re a seasoned trade show attendee, or a complete novice, we will work alongside you every step of the way to ensure that you maximise your investment with us. We will endeavour to make the whole experience run smoothly and ensure that product awareness is maximised to buyers.

Book as early as you can, not only to get the best choice of stand availability, but also to get full value from our comprehensive multi-channel marketing campaign. Exhibitors will often make sales to new clients before they even get to the show!

Our Newcomers are the rising stars of food & drink — the businesses bringing fresh products, new flavours, and new ideas to the trade. This feature is always a buyer favourite because it makes discovery easy: they can meet suppliers that they won’t have seen on the circuit before, taste something genuinely new, and get a head start on the competition.

The Newcomers rate is a lower-cost way to take your first step into B2B, launch into wholesale, and open new accounts with hospitality, retail, and foodservice buyers – with plenty of support from our team along the way.

UK-wide • Limited spaces • Application required

To join our Newcomer’s area you must be within your first two years of trading and have never participated in a trade show before (you may have taken part at farmers markets or other consumer events or be selling direct to consumer now). You can be based anywhere in the UK.

There are two stand size options available (2m x 1.5m or 4m x 1.5m), and as a Newcomer you get extra show promotion and some electrics included. Stand Price on application.

Please click on the plan to see in detail. To book your stand click here to fill in an our enquiry form, call the Sales Team on 01934 733433, or email [email protected].

If you’d like a quick Teams call to discuss available stand locations and where other companies are located, please email [email protected].